University marketing materials win 10 ADDY® awards

FOR RELEASE
2009-03-30
Youniversity materials for undergraduate admissions
Huntington, Ind.—The Brand Innovation Group (Big) of Fort Wayne recently won 13 ADDY® awards, 10 for marketing materials created for Huntington University.

“We want the brand image of Huntington University to be associated with quality and excellence but also with a distinctive and inviting personality,” said Jeff Berggren, vice president of enrollment management and marketing. “The projects we have partnered on with Big have accomplished that. We share some important common values and creative approaches that make working together a very rewarding and successful endeavor. We continually look forward to the ideas that will emerge for our next round of promotional materials.”


Explorester Web site
The ADDY® awards were given by the Advertising Federation of Fort Wayne. Entries were judged on whether they had impact, a unifying theme, a call to action and something unique.

Big won the best in show interactive award with Huntington’s Explorester Visit Kit Campaign, www.explorehuntington.com.

In addition, the company won gold awards for the following university materials:

Youniversity Recruitment Campaign: Sales Promotion Campaign


CD for undergraduate admissions
Youniversity Admissions CD: Packaging

Youniversity Recruitment Brochures: Brochure, Campaign

Youniversity Give-A-Way (Travel Piece): Specialty Advertising

explorehuntington.com: Web site, Consumer Flash

huntington-youinversity.com: Web site, Consumer Flash

Youniversity Admissions: Interactive Consumer

Explorester Visit Kit Campaign: Mixed Media, Local Consumer


Homepage for the EXCEL Adult Degree Programs
Big also garnered a silver award for “Together: The Campaign for Huntington University” in the sales kit category.

A total of 352 items were submitted for judging in the ADDY® awards competition. Categories included brochures, packaging, posters and Web sites as well as newspaper, TV and radio advertising campaigns.

The ADDY® judges were Michael Harlow, principal/creative director at Harlow & Co. in Indianapolis; Alfredo Augusto Marin-Carle, associate professor of graphics at Ball State University in Muncie; and Justin Ginther, senior art director at Caldwell VanRiper in Indianapolis. Judges for the local competition cannot be employed in the Fort Wayne market or have connections to area businesses.


Admissions materials for the Master of Arts program in youth ministry leadership
The judges awarded a total of 70 gold ADDY® awards.

Local gold medal winners are entered in a regional competition. The national ADDY® awards recognize the best of 14 regional competitions, including the states of Indiana, Illinois and Michigan.










Materials for Together: The Campaign for Huntington University



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Huntington University is a comprehensive Christian college of the liberal arts offering graduate and undergraduate programs in more than 70 academic concentrations. U.S.News & World Report ranks Huntington among the best colleges in the Midwest. Founded in 1897 by the Church of the United Brethren in Christ, Huntington University is located on a contemporary, lakeside campus in northeast Indiana. The University is a member of the Council for Christian Colleges and Universities (CCCU).  
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Ashley C. Smith
Associate Director for Media Relations
260.359.4171
Joanne Green
Sports Information Director
260.359.4284