In a bygone
era, Norman Rockwell pleased the country with images celebrating
small-town, family life. His timeless classics made famous by
the Saturday Evening Post
can be seen in homes and offices, on calendars, mugs, plates,
tee shirts and more. Over 25 years after Rockwell’s passing,
keeping these images in the public eye is among the
responsibilities of Huntington University graduate Christian Elden.
Christian, a
2002 Huntington University graphic design graduate, was
employed by
Curtis Publishing Company, the exclusive licensor of all artwork
related to the Saturday
Evening Post, including rights to all Norman Rockwell
cover art. The Indianapolis-based company relied on Christian to
develop creative ways to keep Rockwell art in the marketplace.
“I had some
great opportunities to work on unique projects,” Christian says.
One such opportunity was to help develop a line of merchandise to be sold
during the World War II Memorial dedication in Washington, D.C.
A local art gallery presented Rockwell’s
Four Freedoms: Paintings that
Inspired a Nation in conjunction with the dedication
in May of 2004. The exhibit showcased his famous paintings,
Freedom of Speech,
Freedom from Want,
Freedom of Worship
and Freedom from Fear.
Christian developed tee shirts, tote bags, mugs, bookmarks and
more for purchase throughout the running of the four-month
exhibit.
“At Curtis
Publishing, I was called to do a variety of different things,
which always kept the job fresh and fun,” Christian says. “In
addition to the line of products for the World War II Memorial
dedication, I worked on a line of women’s fashion shoes that
were introduced through Sears and JC Penney stores in the Spring
of 2005. And I worked on more conventional types of
products as well, including a line of Christmas ornaments
featured on QVC.”
Christian
believes that a designer should never feel that he or she has
“arrived” as an artist. He says there is always room to learn,
grow and mature. He says Huntington University gave him those
opportunities within a Christ-centered atmosphere. What he found
at Huntington was a close kinship that he says isn’t found on
the majority of other college campuses. He liked the fact that
Huntington was “small enough to be familiar, yet big enough to
always find new things to enjoy.”
“As a transfer
student from a large university in Ohio, I was looking for
stronger, God-centered relationships, as well as an environment
where I could learn life’s lessons from a Christian perspective
and grow more confident in God’s will for my life. I found all
that at Huntington University,” Christian says. “Having spent a
year at a larger institution, I know how it felt to just be a
number. You could walk to class on any given day and not see one
familiar face. That’s not how I wanted my experience to be.”
The smaller
class sizes allowed Christian to get the most out of his
professors, who taught him about the real-world situations he’d
eventually face in the workforce. He says they helped him figure
out how to honor God in his career, even if that goal wasn’t
exactly listed in the job description.
“The education
I received left me very well equipped with the basics that I
needed to succeed,” Christian says. “I learned that in the
graphic design field, you have to take it upon yourself to grab
what you learn and run with it. You can’t expect others to do it
for you, and design is one of those fields where you can’t stop
learning or the new blood will run you over!”
Christian felt
that being active outside of the classroom played a huge role in
his overall college experience. Besides getting involved in
campus activities, Christian gleaned practical knowledge and
application from an internship he completed at Shuttleworth,
Inc. At the local company, Christian had the opportunity to
experience the day-to-day work environment of a professional
designer. He was involved in developing direct mail pieces,
packaging concepts, trade show graphics, and advertisements.
Christian
currently is employed as a graphic designer for Warner Press, a Christian resource
publisher in Anderson, Ind. His responsibilities include creating
and developing Warner Press products and marketing support
materials such as catalogs, brochures, church bulletins,
classroom resources, and
illustrations for children's
materials.
Through
Christian’s experiences and well-rounded education at Huntington University, he gained the insights and skills to catapult him into
a successful graphic design career.