Strategic Initiative 4.
Create and effectively maintain
the endowment and physical assets

Introduction to Initiative 4

Tom W. Ayers Ned J. Kiser

Dear Friends; As we enter our second century of Christian higher education, we intend to pursue excellence and innovation through strengthening the endowment and effectively maintaining the physical assets of the College. We understand the importance of a strong endowment and physical plant in pursuing our mission. Efforts will be devoted to increasing the endowment and improving the effectiveness and efficiency of physical asset maintenance processes. Specifically, we will assess our current position with regard to endowment and physical assets, review our reporting and communication processes in these areas, examine supporting systems for possible improvement, and implement action steps accordingly. The accomplishment of these goals will undergird the College's efforts at achieving its mission.   Tom W. Ayers Vice President for Business and Finance   Ned J. Kiser Vice President for Advancement

Objective: Increase the College’s endowment

Action Steps:

• Conduct a capital campaign to significantly increase the endowment by the year 2000 and to raise gifts for specific projects in support of the college’s strategic initiatives and master facilities plan. (Target dates: 1996-2000)
• Conduct a thorough analysis of current endowment assets and develop a quarterly report and analysis system for the endowment. (Target dates: 1996-1997)
• Assess the capability of the Advancement Office’s computing systems for supporting future fundraising activities and make improvements as appropriate. (Target dates: 1996-1998)

Objective: Improve the effectiveness and efficiency of current physical asset maintenance processes

Action Steps:

• Assess the current overall status of the physical plant and develop a long-range plan for addressing maintenance needs. (Target dates: 1996-2000)
• Assess and improve the effectiveness of communication between the campus and the maintenance department. (Target dates: 1996-2000)

Implementation Timetables

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