Strategic Initiative 5.
Become a Christian liberal arts college of 1000 students
recognized for these pursuits

Objective: Research, develop, and implement a comprehensive institutional enrollment plan to achieve targeted increases in student enrollment, academic preparedness, and diversity

Action Steps:

• Achieve an enrollment level of 1000 by the Fall of 2000 by attaining the following annual goals.

• Increase the diversity of the student body reflected in part by an enrollment of at least 20 students of color and at least 25 non-North American international students. (Target dates: 1996-2000)
• Achieve an average SAT score of 1100 for incoming freshmen in the Fall of 2000. (Target dates: 1996-2000)
• Evaluate implications of enrollment greater than 1000 (Target dates: 1998-1999)

Objective: Investigate the retention process as experienced at Huntington

Action Steps:

• Develop a clear definition of retention at Huntington and create a data base to inform the retention process. (Target dates: 1996-1999)
• Develop an explicit retention improvement plan. (Target dates: 1996-1998)
• Participate in the Independent Colleges of Indiana study of retention. (Target dates: 1996-1999)
• Identify the key characteristics of the student likely to persist at Huntington. (Target dates: 1996-2000)

Objective: Improve the college’s name recognition in the region

Action Steps:

• Research, develop, and implement a comprehensive institutional marketing plan. (Target dates: 1996-2000)
• Expand the public relations capacity and capabilities of the college. (Target dates: 1998-2000)
• Investigate the value of athletics as an avenue to present the college to a regional audience. (Target dates: 1998-2000)
• Identify personnel to execute the function typically associated with a sports information director. (Target dates: 1998-2000)

Objective: Review the process by which financial aid is awarded to students

Action Steps:

• Simplify the financial aid process (Target dates: 1996-2000)
• Identify and track key financial aid variables and investigate their relationship to student decisions to attend Huntington. (Target dates: 1996-2000)
• Develop and implement a comprehensive financial aid plan which improves our competitive position in the marketplace. (Target dates: 1996-2000)

Objective: Review and reestablish commitment to the HC student profile

Action Steps:

• Revitalize the present student profile in a series of brief community forums. (Target dates: 1996-2000)
• Articulate the revitalized profile for the multiple constituents of the college. (Target dates: 1997-1998)

Objective: Create an alumni recruiting network (ARNet)

Action Steps:

• Develop a description of the alumni network and articulate its purposes and budget requirements. (Target dates: 1997-2000)
• Provide appropriate staffing to coordinate efforts of the ARNet. (Target dates: 1997-2000)
• Provide appropriate staffing to enhance alumni involvement including ARNet. (Target dates: 1997-2000)
• Identify and implement strategies to include current students in the recruiting process. (Target dates: 1997-2000)

Objective: Improve the working relationship between the college and the UB Church

Action Steps:

• Identify church liaisons representing the college in their congregations. (Target dates: 1996-2000)
• Identify college personnel to coordinate activities with the church liaisons. (Target dates: 1996-2000)
• Develop the church liaison network through multiple on campus activities. (Target dates: 1996-2000)
• Provide educational programs for the church using college personnel and expertise. (Target dates: 1997-2000)
• Raise the level of college student participation in the church’s Summer camps, mission efforts, and outreach programs. (Target dates: 1997-2000)
• Demonstrate a more visible admissions focus during UB conferences. (Target dates: 1997-2000)

Implementation Timetables

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