Susie Carr Promoted to VP for Enrollment Management and Marketing

Enrollment Management and Marketing Division realigned to position HU for continued growth and mission fulfillment

HUNTINGTON, Ind. — As part of a strategic realignment of the Enrollment Management and Marketing Division, Huntington University is pleased to announce the promotion of Susie Carr to the position of vice president for enrollment management and marketing.

Carr joined Huntington University in 2023 as director of admissions and has since provided outstanding leadership in her current role as assistant vice president for enrollment strategy and undergraduate admissions. She brings to this new position extensive experience in enrollment management, including ten years at Indiana Wesleyan University, along with a strong background in the private sector prior to working in higher education.

In her expanded role, Carr will lead the University’s enrollment and marketing efforts across all program areas, including residential, online, undergraduate, non-traditional and graduate studies. Her leadership reflects a deep commitment to the mission of Huntington University and a clear strategic vision for the future.

“Susie has demonstrated that she has the leadership skills necessary to lead with courage, conviction and with clear strategic vision,” said HU President Dr. Rob Pepper. “During her time at Huntington University, she has been a key member of the Enrollment Management and Senior Leadership Teams. As a longtime resident of Huntington County, Susie is an active member of the community and has been a champion for Huntington.”

This restructuring also includes several additional leadership transitions:

• Wade Finicle has been appointed director of admissions. In this role, he will lead the admissions team, which will now recruit prospective students by academic program across all degree levels.
• Brad Conner has newly expanded administrative duties as the director of graduate, non-traditional, and online program operations. He will now report to Dr. Luke Fetters, vice president for academic affairs.
• Jeff Berggren assumes the director of marketing and communications responsibilities in preparation for his retirement from HU in May of 2026. He will focus exclusively on cross-campus collaboration to ensure the University communicates its story with clarity and purpose.
• Matt Gerlach has been promoted to director of pre-college programs. In addition to leading summer academic camps, he will guide the University’s growing early college initiatives, including dual credit/enrollment, homeschool outreach and partnerships with private Christian schools and gap-year programs.
• As announced previously, Darby Maggard, head women’s basketball coach, has assumed the additional role of assistant athletic director for recruitment, serving as the liaison between Athletics and Enrollment.

Carr’s leadership team now includes:

• Wade Finicle – Director of admissions
• Joe Mattox – Director of financial aid
• Jeff Berggren – Director of marketing and communications
• Matt Gerlach – Director of pre-college programs
• Darby Maggard – Assistant athletic director for recruitment
• Tina Alford – Campus event coordinator
• Kendall Baldwin – Data analyst
• Karol Caley – Visit and admissions coordinator

“I am thankful for gifts, talents, experiences and abilities of the Huntington University community and I am looking forward to how this reorganization will provide the needed framework for us to come together to accurately tell the Huntington University story with clarity and purpose,” Pepper said.

The strategic realignment of the Enrollment Management and Marketing Division will take effect on August 1.