Yue Wang Wins Top Award in 2025 International MUSE Creative Awards
Wang recognized as gold winner for Dunhuang brand identity design
HUNTINGTON, Ind. — Yue Wang, assistant professor of graphic design in the Department of Art & Design, has been named as a gold winner for the 2025 International MUSE Creative Awards in the corporate identity category for her Dunhuang, China, brand identity design project.
According to MUSE, the MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation in the realms of creative design, advertising and digital media. Bringing together artists, designers and creative professionals from around the world, the award honors the extraordinary craft that shapes compelling narratives and leaves a lasting impact on audiences. With categories ranging from advertising to digital media, along with marketing strategies and PR communications, the MUSE Creative Awards offers a platform for creativity to shine in its diverse forms.
“I’m incredibly honored to receive a gold award in brand design from the International MUSE Creative Awards,” Wang said. “This project had been recognized before, but this particular award feels especially meaningful to me because it places my work on a global stage alongside talented creatives from all over the world. When I first heard the news, I was genuinely surprised and deeply moved. I believed in the strength of the project, but given the caliber of the competition, I didn’t take anything for granted.”
In her project description, Wang stated the project focuses on creating a refreshed brand identity for the city of Dunhuang — a destination known for its rich cultural heritage and unique landscapes. While Dunhuang holds strong historical and cultural value, its existing branding lacks distinctiveness and fails to fully communicate what makes the city truly special. The new brand identity aims to better reflect the city’s unique essence by emphasizing its cultural depth, iconic landmarks and artistic legacy.
Wang noted the project itself was a passion-driven brand design that allowed her to explore storytelling, cultural nuance and visual identity in a way that felt both personal and challenging.
“I’m grateful for the support I’ve received along the way, and this recognition reminds me that thoughtful design has the power to resonate far beyond its original context — it can speak across cultures and connect with people in unexpected ways.”
Wang’s project can be viewed on the MUSE Creative Awards website.
