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Marketing

Why study marketing at Huntington University?

A Bachelor of Science degree in marketing from Huntington University equips you with the skills and knowledge you need for a career in marketing. According to the Bureau of Labor Statistics, occupations such as Market Research Analyst and Marketing Specialist are expected to grow by 20% from 2018 to 2028.

As a student enrolled in the marketing degree, you will:

  • Gain skills to champion your brand and dynamically lead the marketing efforts of your organization
  • Maximize your impact and ability to lead your organization through courses like
    • Consumer Behavior
    • Public Relations
    • Advertising
    • Market Research
  • Explore and develop your knowledge while growing your faith through Huntington University’s intentional integration of faith and learning throughout your program
  • Pursue career opportunities that make a difference and increase job satisfaction
  • Complete your degree without giving up your current job — or valuable family time!
20
Marketing Manager is one of the top 20 highest paying occupations.
70%
You’re not alone. 70% of Hoosiers take more than 4 years to finish college.
35
The average age of an adult degree program student in 2018 was 35.
80%
Approximately 80% of our incoming student population received financial aid in 2018.

After Graduation

With a Bachelor of Science degree in marketing, you’re well on your way to a variety of expanded opportunities in roles such as advertising, brand management, digital marketing, and market research, with potential for greater responsibilities, promotions, and salary increases. Or you can take your career to the next level with advanced degree options such as an MBA or Master of Arts degree in organizational leadership.

Earn your degree through engaging online courses.

Huntington University specializes in creating a supportive online learning environment for busy students. The staff and faculty who serve our online students understand the challenges of juggling work, family, and other life challenges while working to earn your degree.

HU’s Bachelor of Science degree in marketing emphasizes strategic and practical training in marketing, public relations, brand and content management, leadership, organizational change, advertising, and financial management. You’ll study consumer insights and market research to better understand how consumers and brands interact. Your coursework will equip you with business essentials and real-world marketing strategies to meet the demand for creative branding and a digital culture.

Academic Excellence and Integrity

Our degree programs are built on biblical and Christian principles, enriched with our broad curriculum in the liberal arts. Your professors will challenge you to pursue academic excellence and integrate Christian faith within your selected field of study. If you want to connect with fellow students and faculty mentors in meaningful ways while pursuing excellent academics, Huntington University is where you belong.

Need more information about our programs?

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Marketing Courses

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MKX 300 Consumer Behavior
( 3 credits )

This course explores the field consumer choice and consumer decision-making. Consumer buying behavior will be studied with foci on both consumer choice theory and practical case study. Ethical issues related to influencing consumer attitudes and perceptions will be an important component of the course.

MKX 340 Public Relations
( 3 credits )

In this course, students will explore emerging social media technologies and study their application in contemporary public relations practice. Students will not only examine these technologies from a theoretical perspective by reading scholarly research and writings from public relations professionals, but they will also learn how to use and author content for such online public relations tools themselves. Technologies covered include: blogs, microblogs, collaboration tools, podcasts, RSS feeds, viral video, social bookmarking and other emerging Web technologies. Students will also study how to use such technologies to monitor conversations on the Internet, engage online communities, identify influencers and establish thought leadership.

MKX 350 Advertising
( 3 credits )

Theories and practices of advertising and sales promotion will be presented as they relate to the overall marketing process, including personal and economic aspects of selling, program promotion, psychological influences, pricing, media selection, and social influences. The development of advertising campaigns will be introduced. Emphasis will also be placed on promotion mix; decision tools; and legal, social, and ethical considerations in relation to advertising and sales.

MKX 420 Market Research
( 3 credits )

This course presents market research as a key function of a business, comparing various research methods and industry practices. This course is focused on the market research process, including problem definition, research design, data collection methods, data analysis and interpretation, presentation and application of results.

MKX 430 Brand and Content Management
( 3 credits )

This course will help students understand the importance of developing and maintaining control of their organization's brand for the overall promotion, recognition, and sales of the organization. Students will gain practical knowledge to efficiently manage and preserve an organization's brand. Strategies surrounding brand development, brand positioning, brand experience, brand fatigue, and brand crises will be introduced. This course will also address understanding on how to develop and maintain content within the brand and within promotional materials.

There’s so much more we could tell you about Huntington University.

We would love to have a conversation with you about your goals and how we can help you reach them. To get started, tell us a little more about how our admissions team can contact you.