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Marketing

Why study marketing at Huntington University?

A Bachelor of Science degree in marketing from Huntington University equips you with the skills and knowledge you need for a career in marketing. According to the Bureau of Labor Statistics, occupations such as Market Research Analyst and Marketing Specialist are expected to grow by 20% from 2018 to 2028.

As a student enrolled in the marketing degree, you will:

  • Gain skills to champion your brand and dynamically lead the marketing efforts of your organization
  • Maximize your impact and ability to lead your organization through courses like
    • Consumer Behavior
    • Public Relations
    • Advertising
    • Market Research
  • Explore and develop your knowledge while growing your faith through Huntington University’s intentional integration of faith and learning throughout your program
  • Pursue career opportunities that make a difference and increase job satisfaction
  • Complete your degree without giving up your current job — or valuable family time!
20
Marketing Manager is one of the top 20 highest paying occupations.
70%
You’re not alone. 70% of Hoosiers take more than 4 years to finish college.
35
The average age of an adult degree program student in 2018 was 35.
80%
Approximately 80% of our incoming student population received financial aid in 2018.

After Graduation

With a Bachelor of Science degree in marketing, you’re well on your way to a variety of expanded opportunities in roles such as advertising, brand management, digital marketing, and market research, with potential for greater responsibilities, promotions, and salary increases. Or you can take your career to the next level with advanced degree options such as an MBA or Master of Arts degree in organizational leadership.

Earn your degree through engaging online courses.

Huntington University specializes in creating a supportive online learning environment for busy students. The staff and faculty who serve our online students understand the challenges of juggling work, family, and other life challenges while working to earn your degree.

HU’s Bachelor of Science degree in marketing emphasizes strategic and practical training in marketing, public relations, brand and content management, leadership, organizational change, advertising, and financial management. You’ll study consumer insights and market research to better understand how consumers and brands interact. Your coursework will equip you with business essentials and real-world marketing strategies to meet the demand for creative branding and a digital culture.

Academic Excellence and Integrity

Our degree programs are built on biblical and Christian principles, enriched with our broad curriculum in the liberal arts. Your professors will challenge you to pursue academic excellence and integrate Christian faith within your selected field of study. If you want to connect with fellow students and faculty mentors in meaningful ways while pursuing excellent academics, Huntington University is where you belong.

Need more information about our programs?

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There’s so much more we could tell you about Huntington University.

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