A career in public relations is exciting, fast-paced, and ever-changing. No longer just about mass press releases, public relations can be about changing policy, providing guidance and influence to organizations and corporations, and educating the public.
Public relations managers need to be well-versed in a variety of skills, including writing for both print and digital publications, social media marketing, community engagement and relationships, crisis management, interacting with media, and understanding Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Successful public relations agents also need to comprehend and utilize data to support creative ideas and measure effectiveness of public relations campaigns and efforts.
Because public relations practitioners often work with high-level executives and management, they must possess exceptional professionalism, the ability to think proactively, and solid ethical perspective.
Reaching Your Potential
The public relations program at Huntington University teaches students skills needed to anticipate, analyze and interpret public opinion about important issues. You will learn to tell stories via photo, video, written content, and many other venues. Professors demand excellence but also offer support, creating an environment that fosters the continual improvement of writing skills and both visual and oral communication.
Getting practical, real-world experience while still a student is imperative to honing skills and landing a job upon graduation. Huntington University offers internship experiences, practicums, and student-worker positions to communication students in your subject of interest. You might, for example, garner experience by writing, editing, or putting together a layout for The Huntingtonian (hyperlink: https://huntingtonian.com), the campus newspaper, either in its print form or on its website.
The possibilities for a public relations major are limitless, and Huntington University can help you find which potential program, internship, or career is the right fit for you!