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Marketing

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Customer focused. Experientially based.

As an Huntington University marketing major, you’ll learn the entire marketing process including product development, pricing, branding, promotion, and distribution strategies.

We will equip you to create value for customers and build strong customer relationships. You will learn how to discover what people need and desire in product offerings to build customer loyalty and brand equity by studying consumer behavior, social media, advertising, professional sales methods, and marketing research.

In addition to traditional classroom instruction, you will learn marketing through internship experiences, participating in our student-operated business ventures, and completing client projects.

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Business Department

Get beyond the textbook and make real business your classroom.

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Come see all the great things Huntington University has to offer!

Hands-On Learning

HU Ventures gives students the opportunity to put their learning to work starting freshman year! In addition to Clear Insights, Clear Distribution and Forester Coffee Co., the department also offers a wide variety of off-campus internships. Huntington University’s Enterprise Resource Center will help you land internship experiences that will benefit both you and the company for which you will work. 

Our marketing students have completed projects for Huntington County Economic Development Corp, Northeast Indiana Regional Partnership, the Indiana Pacers, Vigor Therapy Equipment, LLC, the YMCA and more! 

Clear Insights

Clear Insights is an entirely student-led business with one main mission: to provide your business with affordable, high-quality services.

Clear Distribution

Clear Distribution gives you the opportunity to learn the fulfillment by amazon system, develop product concepts, purchase and manage inventory and more.

Forester Coffee Company

Forester Coffee Co. coffee distribution business is designed to give students valuable business and marketing experience.